Eran Yoran

You Should Thank LinkedIn, For Standing Between You And The Smell

Images can be deceptive as they address only one of our five senses. In this case, it is an excellent picture of a train station at night. However, the smell coming from the cargo train, hidden in the darkness, fully loaded with the entire city garbage, is breathtaking.

I was reading some companies presentation, stock exchange annual & performances reports. All were providing a beautiful image of the company, almost too good to be true. Digging deeper to find out that… let’s say it gently: “The garbage train from the station passed there as well.”

Use all of your business senses, meet people, and talk with them. Cross intelligence from various sources. Go, YES PHISICLY, and see the company, speak with its customers, employees, providers. Tap into human dynamics; they never lie.

The Daily Trainer

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