If you know How to put your Business & Marketing expectations into words, then expect to achieve them. Otherwise we will work on that first, then you will Achieve Them.
Woking with stat-up companies is like working with teenagers, You never know what to expect. They hold a big promise. They are the future. They are faster, smarter and have more potential than any “grownup” company. Yet, at the same time they are confused, and insecure about their way, future and talent. They have the “we figured it out”, “We know it all” approach, while inside they are struggling to find their own way.
This is why I love my work.
Startups are always at the edge of technology. People, on the other hand, we haven’t evolved much for thousands of years.
This ever-growing gap is a fertile environment for an Inspired business strategy to grow and flourish.
Most people confuse corporate identity with branding and overlook positioning all together.
Branding is a very deep process, mostly psychological. It is about feelings, It triggers emotions. it humanizes hard and cold business activities, so people can relate, prefer and embrace.
Corporate identity is a lineup of symbols such as a logo, the way a text is written, colors and even smiles, all of which are meant to make the brand recognizable and to trigger the psychological Brand effect.
Positioning is What “side” of the brand, what characteristics you choose to share with different audiences.
e.g some people will never see me in a diving suit, while others will never see me in a business suit. However they all recognize me as Eran Yoran.
Startups’ marketing plans are the most ambitious and the most aggressive of all. Everything is data driven, measurable and scalable. Only the most successful plans are eventually scaled and are able to grow, and even those are soon replaced by a better one. Everything is relative to your other marketing campaigns A/B tested ads as their head start is starting to slow down, they are “killed” and replaced.
Seed, round A and B… Startups are “obsessed” with rounds of investment. You need to be ready when the opportunity comes, and if you miss your Stop you might not make it to the trip.
I will work with you on your investment plan and presentations, getting investors to connect on a personal level, they will want to be invested because they will realize that they are not only investing in you, but also in their own passion.
You are your website. Startups don’t have a mature product or service. Some, only have an idea and a team. Your website is a way to evaluate your company, if you are trying to raise a $5M investment, you should provide a $50M brand look & feel.
If you are penetrating a market, you need to communicate your advantages and provide easy onboarding experience to your users and customers.
Your website has a goal, I will convert it’s traffic to match its KPIs.
Do you really know which channel brings you the most traffic? Who is the “first click” contributor for traffic and is it the same as for registration or for sales? Who is the last click? My goal is to generate more and better traffic. To encourage improved engagement, better CTR and lower CPA.
I truly wake up in the morning thinking about how to build your customers’ trust and help you deliver your message, and eventually your brand, avoid becoming spam.
Nobody else in the world processes Data & Events the way I do. The way I think and process the information is different. Understanding is one thing, however, I also know how to cut away the “bullshit”, and put it into a simple yet powerful working plan.
For you, as a startup, my unique way of thinking is translated into your competitive advantage.
The corporate world is evolving faster than ever. Driven by Millennials, which are already the primary labour force and make a significant percentage of the managers and directors. They are efficient and fast workers. Every decision is data-driven. Customers and users are actively involved and engaged in product development and brand strategy decision making. More new opportunities are emerging daily, and innovative corporates have the edge and will be the big winners.
Corporate success is a team effort. There is just too much knowledge and data and too many opportunities for one person to handle. I will help you with the business innovation and the marketing leadership.
Use my experience and knowledge in both local and global marketing, B2B & B2C, Inbound & Outbound, as well as leading some amazing marketing teams to online & offline success.
Get amazing results again & again using these 6 steps of Marketing innovation:
The Channels are the message. Being in the right channel and avoiding others is a part of the massage you send. Your customers are evaluating your relevance and professionalism by the channels you are using.
Youtube, Google, Facebook, Newsletter, LinkedIn, Pinterest, Professional Magazines. PR, Shows & Summits. use them all… wisely.
Every business development, every relationship with a customer or employee is based upon maps of interest.
Usually the sides do not talk about their true interest, but rather put their stands, or a very narrow specific deal goal on the negotiation table.
Business Mediation is providing you with those maps, and doing the work required, to help all parties achieve their true goals to the fullest.
Business Mediation is the base technique to help establish long term, profitable business relationships, As well as maximizing every business opportunity along the way.
Your website is you. It is that simple. As a corporate, people want to learn about you, they want to be educated by your specialists. They want you to bring them value before they commit and they are looking for it on your website.
I will translate your customers’ journey within your website into smart personalized campaigns, improving Engagement, ROI and CPA performance.
In a digital world, people are looking for some personal relationships.
Today, more than ever, 1 on 1 meetings, real handshakes and a beer make a big difference. “Let’s have a selfie” is not a joke anymore, it goes on social media and it is a business opportunity to harvest.
I meet many corporate leaders, and very early in the conversation, the say that they are not startups, and things take time, “We are slower to respond”… “Agility is something we have lost.”
The way I see it, if startups are teenagers, then corporates are the responsible parents. It might take them a little longer to respond and embrace new ideas and technologies. However, when they finally engage and commit, it is full scale and powerful.
My work with corporates is in adaptation to change and the successful harvesting of its business potential. I believe in leadership, and I find corporate managements to be great leaders.
Business is always personal. It is you and me, one on one. I have no doubt that in your business (Just like me in my business), you must see results now, or even better – yesterday. To make the challenge even more interesting your resources are limited. Now I am not a magician, but I have a trick or two up my sleeve guaranteed to boost your business sales and revenue. It is time to use the big cannon.
Business is all about people. Sitting together for a couple of hours “just talking”, will give you some great practical insights on how to improve your business, starting today.
You have probably heard that a visitor sees the things the owner ignores. In one sentence, this is my business consulting.
I will be happy to visit you someday soon.
I know you don’t have the budget of a corporate or the investment of a startup… however, your success definition is different, as well as your goals.
Doing things the right way is not more expensive, it is just more efficient. I will build you a Lean & Mean marketing plan and execute it for you.
How is your SEO? Are you happy with your social? Do you use analytics?
Your customers are out there, talking and sharing. It is time to take your business online, build your customer community and become reachable 24/7 from any mobile device, tablet and computer.
Don’t let them look for you. Let them find you.
On the internet, and on mobile, you are your website. a Good website is a major business generator, providing a stream of quality leads and even a direct and important revenue source.
A branded and well built website will make even a “one man show” business competitive with the leading corporate of the market, In many cases even a winner.
Content is the king. It will make your audience return to your website again and again, it will make them engage, ask questions, comment, and take an active part in your conversation. Quality content will make people share your pages and posts in their websites and social activity and it will dramatically improve your google score, promoting you higher and higher in Google search.
Let’s make your website your most powerful selling point. Let’s turn your website into a major revenue stream.
By adding ecommerce to your website you will improve your reach, increase your customers’ engagement and end up generating direct sales.
I am taking it very seriously and very personally. As a business owner, working together will provide you access to the most up-to-date techniques of digital marketing and business making.
At the end of the day, I build my reputation on my customers’ success stories, that way, making you one is my prime objective.
Told you it is personal 🙂
What I like best about Business Innovation & Marketing Leadership is that it is a no man’s land. You can not follow the rules, There are none to follow. However if you are a professional, you are the one who sets them.
If you are bold enough to dream and set challenging goals for yourself and for your company, then it is my mission (and pleasure) to help you make them come true.
I will find a way to get us there.
